Did you know that more than 65 billion messages are sent daily through WhatsApp? This makes the app the most popular and widely used OTT messaging platform. Also, with the launch of the much-awaited WhatsApp Business accounts, this valuable platform has become the go-to channel for businesses and companies looking to interact and engage with customers. Brands in different niches, including hospitality and retail, are leveraging WhatsApp’s reach and user base in order to get in touch with their customers or clients and connect with them in real time.
In today’s age of instant messaging and digital convenience, don’t expect your guests to be satisfied with clunky paper confirmations, impersonal robocalls, and endless waiting on hold. Providing a seamless and personalized guest experience is crucial if you would like to remain competitive and relevant in the hospitality industry.
Imagine this -with only a ping on WhatsApp, tech-savvy customers can easily place a service request and seek delivery information. And guess what? They can even pay their bills with WhatsApp Business Solution.
WhatsApp Business for Hotels and Accommodation Providers
There are many messaging apps, such as BlackBerry Messenger, Facebook Messenger, and Hike. However, WhatsApp is the dominant player with unprecedented reach and popularity. So much so that even hotels and hospitality businesses now rely on WhatsApp.
Given the prevalence of WhatsApp hotel booking and its numerous benefits for guests, it is not too late to see how this tool can work wonders for your hotel or resort.
Your guests or clients crave a seamless, personalized experience that connects them directly to your resort or hotel, and that’s where WhatsApp Business comes in with unmatched convenience and security. Transform your hotel or resort operations from paper-laden chaos to streamlined efficiency with this revolutionary platform.
WhatsApp in Hotels – The Hospitality Industry’s Hero for Personalized Guest Engagement
Proactive service in the hospitality sector is the key to exceeding guest expectations and building lasting brand loyalty. Forget impersonal emails and robotic telephone calls – the future lies in personalized communication and convenience on the platforms guests already love: WhatsApp.
Think about it – families planning a summer vacation, bustling business travelers pressed for time, and even adventurous backpackers – they’re all on WhatsApp. With WhatsApp chatbot for hotels and resorts, you can reach each guest with a tailored experience. You can anticipate their needs – romantic atmosphere, special activities, time-saving amenities, and relaxation – and showcase your services in a way that resonates with them.
By leveraging this ubiquitous platform, your hotel can offer relevant and personalized services, like customized menus for people with dietary restrictions. With WhatsApp hotel booking online and other features like payment integration and notifications, you can make your patrons feel valued and enhance their overall experience.
Imagine a young couple on their honeymoon. A timely WhatsApp message from your hotel offering a romantic spa package or a private candlelit dinner on the beach would feel like a thoughtful gesture, not a sales pitch.
WhatsApp for Hospitality Industry – Benefits for Hoteliers
Effortless Guest Communication
Send instant reservation confirmations, check-in/out notifications, and payment links directly to guests’ WhatsApp. Let’s say a guest books a room late at night. Instead of waiting for an email confirmation in the morning, they receive an instant WhatsApp message with all the details, including check-in instructions and a map to the hotel. This eliminates the need for follow-up calls and ensures a smooth arrival experience.
Engage with guests effectively by sending booking reminders and collecting necessary documents, showcasing your services and offerings through a WhatsApp catalog. No more printing, mailing, or chasing down phone calls.
Enhanced Guest Engagement
Respond to inquiries, collect feedback, and offer personalized recommendations, all within the familiar WhatsApp interface your guests already love. Build stronger relationships and boost guest satisfaction.
Automated Workflows
Setting up auto-responders for FAQs, like “What are your spa hours?” or “Do you offer late check-out?” is a breeze. You can also send pre-arrival reminders and automate routine tasks like sharing invoices or daily summaries. So, why not free up your staff for more meaningful interactions?
Reduced Operational Costs
Ditch the paper invoices, brochures, and guest directories. Impress your guests with a personalized touch by sharing soft copies of their invoices directly through WhatsApp. Save on printing, postage, and storage while offering a more sustainable and eco-friendly experience.
Improved Guest Experience
Streamline communication, provide instant support, and offer a convenient platform for guests to manage their stay. For example, suppose a guest forgets their room number. Instead of navigating the front desk and wasting time, they can simply message the hotel staff on WhatsApp, who can quickly retrieve and share the information. The result? Happier guests, better reviews, and higher loyalty!
WhatsApp for Hotels and Resorts -Benefits for Guests
Instant Information
Guests can receive real-time updates on their booking, stay details, and bills, all in one convenient location. A guest receives a real-time notification on their smartphone when their room is ready for check-in.
As a result, there is no need to wait at the front desk, allowing them to explore the hotel until their room is available. No more searching through emails or printed documents.
24/7 Support
With 24/7 availability, guests can reach out to your hotel staff and service reps directly at any time, day or night, for any questions or requests. A guest may have a late-night question about Wi-Fi access. With WhatsApp, they can simply message the hotel staff and receive immediate assistance.
Hassle-free Payments
Offer convenient payment options with WhatsApp’s integrated payment links. Guests can opt for the pay@hotel feature and can skip the front desk queues and pay their bills directly through WhatsApp with secure bank-to-bank transfers.
Personalized Service
Make your guests feel valued and special with personalized recommendations, special offers, and attentive communication throughout their stay. WhatsApp fosters a closer connection with your hotel. Picture a busy executive arriving late. A quick WhatsApp check-in with airport pickup options and a personalized room service menu would save them precious time and reduce stress.
Familiar Interface
Your guest can utilize the familiar and intuitive platform of WhatsApp to manage their stay, making it easier and more convenient than ever before.
WhatsApp for Hotel Industry – Why it Makes Sense
What is the magic of WhatsApp Business? This guest communication platform for hotels is automated, personalized, and accessible anywhere, anytime. In addition to generic emails and robotic calls, WhatsApp Business offers rich media capabilities to showcase your rooms, amenities, and stunning views. Some examples are high-resolution photos, immersive videos, and even large media files sent directly to guests’ phones.
WhatsApp Business also lets you automate communication with message templates and tags, ensuring a seamless flow of information for every guest. Need to confirm a reservation? Send a pre-arrival reminder? No problem – WhatsApp handles it all automatically. And if you are worried about language barriers, WhatsApp Business supports multi-language communication, allowing hotel owners and managers to connect with guests in their native language.
Whether it is German or French, you can build trust and foster a genuine connection, making everyone feel welcome and understood. And the best part? You can route every message through your verified business identity, complete with your brand name and logo. This adds a layer of authenticity and trust, assuring guests they’re dealing directly with your brand.
Plus, end-to-end message encryption guarantees that all communication remains private and secure. WhatsApp communication boasts reliable end-to-end encryption, making the communication channel a secure place to share flight or booking information.
Getting Started with mycloud PMS
Are you ready to ditch the paper trail and embrace the digital future of hotel management? Here’s how you can seamlessly integrate WhatsApp Business API into your hotel operations with mycloud PMS’s Premium Plan. For just $16 per room/month, with a minimum of 20 rooms, you’ll gain access to a world of possibilities, including:
Channel Manager
Effortlessly manage your bookings across multiple channels, keeping everything in sync and maximizing revenue.
Unlimited Interfaces
Integrate with various third-party solutions, like WhatsApp Business API, to enhance your hotel’s capabilities and guest experience.
No Transaction Fees
Say goodbye to hidden costs and enjoy seamless transactions without any extra charges.
Integration
With the Premium Plan, mycloud PMS seamlessly integrates with Gupshup WhatsApp Business API, empowering you to make the most of this revolutionary communication tool. Enjoy features like:
Automated Booking Notifications
Send instant confirmation messages with all the necessary details upon receiving a reservation.
Guest Feedback Collection
Easily request and gather feedback via WhatsApp, allowing you to improve your services continuously.
Payment Link Integration
Integrate secure and reliable payment gateways directly into your WhatsApp chat. This way, you can accept instant payments for bills or outstanding balances.
Leveraging WhatsApp Business in the hospitality industry considerably enhances the guest and staff experience by providing a convenient and seamless communication platform. Ditch hassling paper-based processes and adopt a streamlined, guest-centric future with WhatsApp Business powered by mycloud PMS.
From initial bookings to check-outs, this messaging platform streamlines and facilitates efficient communication, immediate assistance, and personalized service, ultimately elevating the hospitality experience.
By harnessing the sheer power of WhatsApp Business and mycloud PMS, hospitality businesses, such as resorts and hotels, can streamline operations and maintain a competitive market edge. So, take your hotel operations and profitability to the next level and deliver an exceptional experience that keeps guests coming back for more.
Want to embrace the future of hotel communication? Contact mycloud PMS today and find out how WhatsApp Business can help your hotel and guests.
About The Author
Deepak Chauhan
Deepak Chauhan is responsible for marketing and positioning of “mycloud” platform and is a veteran in the hotel software industry with over 25 years’ experience giving him a strong understanding of the product requirements in the industry. He has very rare mix of working in operations of various hotels and chains for over 10 years and then co-founding a software product and service company, servicing 5 star hotels and chains for 14 years.
Deepak has led the development and marketing of cloud based hospitality systems to meet the specific, business objectives of small and mid-size properties across the globe and has worked closely with a diverse group of hoteliers and hotel technology vendors.
