In the wake of the pandemic, many independent hoteliers have made the big leap from tech laggards to tech leaders, shedding their pre-pandemic reliance on outdated systems. Data shows that hoteliers normally spend 2.5% of net room revenue on tech tools. But this trend is slowly changing and we’re observing a shift toward all-in-on tech solutions, colloquially given the title of a “hotel management system.”
After all, a McKinsey survey shows that modern customers are tech-savvier than pre-COVID travel consumers. Hoteliers realize that if they want to meet their guests’ expectations, they ought to go all in on all-comprehensive hotel software systems.
This article explores the precise reasons why hotel managers are always looking for the best hotel PMS system and what benefits it has in store for the hospitality industry.
The Role of a Hotel Management System in the Hospitality Industry
Modern-day hoteliers are embracing technology in unprecedented ways. For example, the 2022 Hotelier Technology Sentiment Report shows that 8 out of 10 hoteliers plan to integrate at least one technology that year.
Hotel managers, when surveyed, are increasingly sharing their hopes about contactless technology being the new normal in the late 2020s. However, one may ask why tech adoption has become the Holy Grail of excellence in the hospitality sector. What role does a PMS system play in improving hotel operations?
In simple words, this is what hotel managers can expect from PMS adoption:
● Task automation
● Personalized customer care
● Centralized data analytics
● Better marketing solutions
● Scalability and customization
You can see that hotel software solutions can handle everything from guest management and housekeeping to room maintenance and bookkeeping. In this section, we’ll explore the key benefits of these all-in-one tech solutions to elaborate on their newfound popularity.
Personalized Services for Esteemed Guests
If your establishment offers personalized services, it’ll make you popular among almost 8 out of 10 potential guests who consider personalization an important part of their experience. If you are wondering how a hotel management system improves a guest’s experience, here is a breakdown of the kind of personalization you get with all-in-on tech solutions:
● Quick Booking: Your guests can reserve rooms and book different services simply by using an easy-to-navigate web booking engine. They can also customize their stay by choosing diving reservations, spa treatments, and other add-ons without disturbing the staff.
● Seamless Entry: Technology makes the check-in and check-out processes easier as well. Guests won’t have to wait in long lines at the front desk. The PMS pre-assigns rooms to guests and lets them use a digital key (sent to their phones) to enter their rooms.
● Room Customizations: Your guests will be living in smart rooms that control features like lighting and temperature with a single remote. Hotel software allows guests to change room settings or use mobile apps to request essential services like housekeeping/maintenance.
● Effective Recommendations: To make your marketing efforts count, your PMS tool will use the data extracted from the past behaviors and preferences of the guests for personalized suggestions on nearby activities, restaurants, and activities to elevate their experience.
● Hassle-Free Payment: A simple mobile app will let guests view their bills and settle them without getting into needless check-out hassles. It’ll make financial transactions visible with enhanced transparency since all charges (room service + amenities) will be added to the final bill.
But that’s not it! You can use a PMS solution to send personalized follow-up emails to your guests. It will increase guest loyalty and provide timely feedback on their queries.
Revenue Management and Pricing Optimization
You can integrate the best hotel PMS systems to manage your earnings and set fair pricing. Here is how all-in-one tech tools help you in this regard:
● Efficient Pricing: A PMS gives you access to real-time data so you can adjust room rates based on factors like demands, local events, and seasonality. It helps you determine the best pricing strategy for every room in all seasons.
● Inventory Management: A PMS lets you set inventory according to factors like room types and the packages you’re offering a guest. Automated inventory management is a crucial part of where the hospitality industry is heading.
● Future Preparedness: But PMS tools also let hoteliers predict when the demand for hotel rooms will skyrocket based on market trends and historical trends so they may adjust their pricing models for increased profitability.
● Promotional Packages: Personalized data this tool extracts from customers will help them create various promotional strategies. Hoteliers can use this data to offer bundled services to increase revenue on every booking.
● Channel Management: A hotel management system also comes in handy when you are trying to assess room availability across different channels, such as OTAs, direct booking platforms, and other distribution agencies.
However, the greatest gift of PMS tools is DDDM, or data-driven decision-making. DDDM takes decision-making out of all aspects of hotel management. Hoteliers can create effective strategies for better revenue generation opportunities.
Improving Staff Efficiency
Lastly, implementing these all-in-one tech solutions will help you boost your staff’s morale and work satisfaction in the following ways:
● Better Communication: Integrated PMS let staff members talk to each other and other departments for successful collaboration. They can share information and work together for better service delivery.
● Easier Training: These platforms come with training modules so your staff can hone their tech skills. An all-in-one hotel software platform needs to be easy to use and intuitive so staff members can get used to it quickly.
● Staff Empowerment: A PMS solution also empowers staff to be autonomous when it comes to decision-making. Workers can take ownership of their projects. As a result, they feel more valued and engaged at work.
● Stress Reduction: The pandemic hiked the stress levels in hotel workers. However, PMS-empowered automation can reduce their workload so they can focus on more meaningful tasks and feel less stressed.
● Quick Feedback: Another exciting feature of these tech solutions is how easy they make it for hoteliers to track staff performance. Managers can recognize employees’ achievements, increasing everyone’s motivation to work better.
In short, all-in-one tech solutions make a worker’s life easier with flexible scheduling and remote work options. As a result, hotel staff can manage their work-life balance. It leads to higher job satisfaction and creates a positive impact on their collective productivity.
Why Choose mycloud, the Best Hotel Software in Town?
Many hotel PMS vendors are in the limelight right now, but only a few of them are actually all-in-one tech solutions. Hoteliers often have to choose modules from two to three vendors. The benefits of choosing comprehensive PMS solutions practically write themselves:
● It can streamline different functions so human errors won’t affect the efficiency of these tasks, e.g., guest bookings and online reservations.
● An all-in-one hotel software platform integrates different modules into a centralized, easily accessible platform. So, you can get a bird’s eye view of housekeeping, sales and marketing, revenue management, and other features.
● Using these hotel PMS solutions, you won’t have to rely on third-party tools for tasks like rebooking. No more commissions are paid to these third-party platforms!
If you’re looking for the best choice in this regard, choose mycloud PMS. It can help hoteliers in all aspects of hotel management with a library of 200+ interfaces and incredibly affordable pricing plans, a standout among all hotel PMS vendors.
Moreover, mycloud PMS has won the Certificate of Excellence award from the Hotel Tech Report three times in a row (‘21, ‘22, & ‘23). Its stellar reputation is a testament to mycloud’s commitment to excellence. That’s why 34% of its online reviews come from luxury hotels that praise mycloud PMS for its unparalleled support services & features.
Check out mycloud PMS hotel management system and start your free trial right away. It’ll take about 30 to 60 minutes and works well for establishments – large and small. Get on board the hotel management software train and enter a world of endless possibilities!
Wrapping Up
As full-service and luxury hoteliers increase their investments in all-in-one tech solutions, they are setting new benchmarks for excellence in the dynamic hospitality industry. If you want to meet customer expectations, then you should consider integrating cutting-edge hotel software systems into your hotel operations.
Impress your guests with online planning/booking, contactless check-ins, voice assistance, and do-it-yourself services to make their stay as convenient as possible. Simply choose mycloud PMS to give your establishment a competitive advantage.
About The Author
Deepak Chauhan
Deepak Chauhan is responsible for marketing and positioning of “mycloud” platform and is a veteran in the hotel software industry with over 25 years’ experience giving him a strong understanding of the product requirements in the industry. He has very rare mix of working in operations of various hotels and chains for over 10 years and then co-founding a software product and service company, servicing 5 star hotels and chains for 14 years.
Deepak has led the development and marketing of cloud based hospitality systems to meet the specific, business objectives of small and mid-size properties across the globe and has worked closely with a diverse group of hoteliers and hotel technology vendors.
